About

Why HTS exists

We spent years inside HCLTech, LTTS, and Microsoft building the GTM motions that won private equity work. The same pattern showed up every time.

Smart firms with real delivery capability would lose deals to weaker competitors who happened to package their work better. The losing firm would walk away thinking the issue was pricing, or relationships, or the offshore model. It almost never was.

The issue was that PE buyers — sponsors, operating partners, portco CEOs — don't have the time or context to translate broad capability decks into specific outcomes. They need offers built for them, not for a generic enterprise CIO. Most IT services firms haven't done that translation. They sell what they know how to sell, and they wonder why the calls don't convert.

Harvard Technology Services exists to do that translation work — and then to build the engine that puts those translated offers in front of the right buyers, every week, at volume.

How this runs

Four-week build. Ongoing operation.

HTS runs as a focused practice, not an agency. The first four weeks are an embedded build phase — offer productization, narrative work, sponsor and operating-partner targeting maps, sequence calibration, and live engine launch.

From week five, the engine runs every week and we run it with you.

Joaquin Abreu, Founder of Harvard Technology Services

Joaquin Abreu

Founder & CEO

Joaquin has spent his career building the GTM motions that win private equity work — at Microsoft on the product and SaaS side, and inside two of the largest technology services firms, HCLTech and L&T Technology Services. At HCLTech he led private equity business development; at LTTS he helped stand up the PE AI practice.

Across all three, the pattern held: firms with real capability lose PE and portfolio-company work before the first conversation gets traction — rarely on the technology, almost always on whether the offer, the story, and the GTM motion land with sponsors. He started HTS to close that gap for technology companies, software and services alike: sharpening broad capability into PE-ready offers, building outbound engines that create repeatable pipeline with sponsors and portcos, and getting firms in front of the right PE relationships at the right time.

Earlier work spans large-deal pursuit, offer architecture, and sponsor-coverage sales motion design across mid-market technology.

Harvard Business School · Massachusetts Institute of Technology